Focus Groups

Morgan, David L. (2004) In S. N. Hesse-Biber and P. Leavy (Eds.), Approaches to Qualitative Research: A Reader on Theory and Practice, pp. 263-285. New York, NY: Oxford University Press Description: Written a long-time authority on focus group, presents a brief history of focus group application up to, and including, information on the variety of current uses across many disciplines. Great section on the uses of focus groups in combination with other methods with a full compare/contrast discussion. Finally, goes into the specifics on ‘how to’ plan and conduct effective group data collection.